How does supply chain management influence company strategy in BSG?

Operational costs are a vital aspect of a company's overall strategy, especially in a competitive environment like the one simulated in the Business Strategy Game. Effective supply chain management can significantly reduce these costs by optimizing the production process, streamlining logistics, and ensuring efficient procurement of materials.

When a company manages its supply chain effectively, it can lower costs in various areas, such as transportation, inventory holding, and production. This reduction in operational costs enables the company to improve profitability and potentially lower prices for consumers, enhancing its competitive position in the market.

Moreover, reducing operational costs can free up resources that can be allocated to other strategic initiatives, such as marketing or product development, further strengthening the company’s market presence and overall strategy. Thus, supply chain management is not just a logistical function; it is a strategic asset that can provide a competitive advantage through cost efficiency.