In what conditions should a strategy focused on low pricing be reconsidered?

A strategy focused on low pricing should be reconsidered particularly when the segment is saturated with strong competitors. In such conditions, intense competitive pressure often leads to price wars, eroding profit margins and making it difficult to sustain a low-cost strategy while maintaining acceptable profitability. Additionally, when many competitors are targeting the same low-price positioning, it becomes vital for a company to differentiate its offerings or find ways to add value beyond just competing on price.

While other conditions mentioned might also warrant a re-evaluation of a low pricing strategy, the saturation of competitors typically indicates that merely competing on price may not yield a sustainable advantage. In markets with numerous strong competitors, innovation in product features, quality improvements, or shifts towards differentiated offerings may be more successful strategies.