What is a competitive advantage in BSG?

A competitive advantage in the context of the Business Strategy Game (BSG) refers to a unique attribute or capability that allows a company to outperform its competitors. This could be a result of various factors such as differentiated products, superior technology, cost leadership, or exceptional customer service.

When a company possesses a competitive advantage, it can capture a larger share of the market, achieve higher profitability, or enhance customer loyalty compared to its rivals. Being able to leverage these unique capabilities effectively is crucial for achieving long-term success within a competitive landscape.

While the ability to offer the lowest prices can give a company a competitive advantage, it is not the only route. Other factors such as brand reputation, product quality, and customer experience can also play significant roles, making the scope of competitive advantages wider than just pricing. Having the highest number of product offerings does not necessarily translate to a competitive advantage if those products do not meet customer needs or stand out in quality or value. Similarly, temporary marketing visibility might help generate short-term interest, but it does not equate to a sustainable edge over competitors.