Which actions have the biggest impact on a company’s image rating in terms of social responsibility?

The option highlighting the utilization of "green" materials and charitable contributions significantly impacts a company's image rating in terms of social responsibility. This is because consumers and stakeholders increasingly prioritize sustainability and ethical practices in today's market. By using eco-friendly materials, a company demonstrates its commitment to environmental stewardship, which can enhance its reputation as a responsible and forward-thinking organization. Charitable contributions further reinforce this image, showcasing a commitment to positive social impact and community support.

These actions align with the growing consumer preference for brands that not only offer quality products but also contribute to societal welfare and environmental protection. Companies that engage in these practices can build strong emotional connections with their customers, leading to improved customer loyalty and brand equity.

In contrast, increasing an advertising budget might raise awareness of a brand but does not inherently reflect the company's commitment to social responsibility. Enhancing employee benefits, while beneficial for employee morale and retention, does not directly translate to public perception of social responsibility. Lastly, market expansion strategies focus on growth and profitability, which may not be associated with social responsibility unless coupled with ethical considerations. Therefore, the actions related to "green" materials and charitable contributions stand out as key drivers of a positive image rating regarding social responsibility.