Which key metric is NOT typically used to measure a company’s performance in BSG?

In the Business Strategy Game (BSG), key metrics are used to evaluate a company's performance in various aspects of its operations and market presence. Market share, stock price, and profitability are all critical indicators that reflect how well a company is doing in the competitive landscape.

Market share illustrates the company’s sales relative to competitors, showcasing competitiveness in the market. Stock price reflects investor sentiment and the company's perceived future performance, making it an essential gauge for overall market health. Profitability measures the company’s ability to generate profit from its operations, which is a fundamental indicator of financial health and operational efficiency.

Brand loyalty, while an important concept in marketing strategy, is not quantified in the same direct and measurable way as the other metrics in BSG. It is more subjective and often evaluated through consumer feedback and surveys rather than concrete financial or market data. Therefore, in the context of formal performance measurement within BSG, brand loyalty is not typically categorized as a core metric.