Which of the following statements about company image ratings is true?

The statement regarding "green" practices being more impactful than celebrity endorsements is true because modern consumers increasingly prioritize sustainability and corporate social responsibility in their purchasing decisions. Companies that adopt environmentally friendly practices can build a positive image and trust with their audience, thereby enhancing their overall reputation. Such practices resonate strongly with consumers, especially younger demographics who are more inclined to support brands that align with their values regarding the environment.

In contrast, while celebrity endorsements can bring short-term visibility and appeal, they don’t necessarily translate into long-lasting brand loyalty or a strong corporate image on their own. If a company's practices do not align with the image projected through celebrity endorsements, it can lead to skepticism among consumers. Thus, the long-term benefits of implementing green practices can surpass those gained from merely hiring popular figures to promote a brand.